2. Make it look straight out of the 80s, you know from the days of Gold Post, Honey I shrunk the kids et al.
3. Wake up and smell the coffee and while you do it check out the Videocon logo. There is a thin line between similar and same, go ahead and ignore it.
4. Create an intensely ugly logo.
5. The art director's grandma is in town, ask her to give it shot.
6. Client: Let's do something like Vodafone. Agency: Lets do exactly what Vodafone does...use a circular swirl as the insignia and write the name in small caps.
7. If you have created a bad logo then, to have consistency in the campaign, make sure that the TVC is bad as well.
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