I believe…
The last decade has seen more ideas generated by the marketing and communication industry than ever before. However, in the search of the next big idea, craft seems to have taken a backseat. May it be art, copy or even the art of selling, the manifestation of ideas has not been given its due attention. It’s almost as if the glow of the soul fails to show on the face, in touch, through expressions. That too when the whole world, otherwise, is getting more articulate and animated.
Born to the world of ideas, eight years ago, I have experienced advertising, brand management and strategic planning. And just at the moment when the 7 year itch had struck, I fell in love again. Even if it means to start from the scratch it sounds exciting because if it’s love you don’t mind going back to the beginning. I am going to make it my professional and personal passion to understand and apply ‘Effective Design’. How colors, strokes, words, sounds, pictures move and influence people, I want to know it all. I am a student again and that keeps me in the game.
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